Television is a proven medium that has delivered cost effective results for advertisers in Australia for decades. That’s why, as a group, retailers spend more advertising on free-to-air TV than any other advertising medium.
The power of moving images combined with sound means consumers are more likely to remember products and services they see on TV ensuring a lasting impression.
Television offers advertisers the opportunity to impact and engage new customers in a wide variety of specific environments and program genres. Strategic placement reduces wastage as advertisers speak directly to their target market.
Builds Credibility & Reputation
There is no better medium for launching, building or maintaining a brand than mainstream television. TV advertising will help build a positive reputation for your business and trust among consumers that your business is serious and substantial. Television conveys credibility for advertisers in a way that no other medium can.
Develop Top of Mind Awareness
Television advertising will help keep your business top of mind among consumers when they are making their purchase decisions. They will recognise your name, products and services, ensuring your company is on the ‘shopping list’.